Professional Heritage Management

Professional Heritage Management

Professional Heritage Management
Professional Heritage Management
The History Company is regularly hired by clubs, associations, university colleges, schools, religious orders, not-for-profit organisations, businesses, community groups, government departments, and historical societies so that they can use their heritage
As a Membership marketing tool for anyone with a membership basis;To preserve Alumni history;For brand and reputation management and; To satisfy regulatory compliance.

Find your own history and apply it to branding awareness and marketing. Enhance corporate identity, reputation, and marketing

Through public relations and marketing campaigns, archives can be used to raise brand awareness among customers and employees. Knowledge of brand history provides commercial teams with a long-term perspective on brand development and ensures the integrity of new brand initiatives. 
Companies with a heritage brand actively position themselves within their heritage.

By providing information and imagery, archives can be used to support and promote corporate identity and reputation management. Whether it’s 100 years of successful high street banking, or 10 years of internet retailing, the link between business longevity and trustworthiness can be exploited to engender customer loyalty.

Commercial teams use archives as inspiration for brand and service development, which saves significant development costs. It is not a case of recycling or peddling old ideas, but rather of using them as a springboard to bring contemporary competitive offerings to market.

Accountability towards fiscal, legal, statutory, and corporate accountability

Good governance and corporate responsibility are a whole lot easier with a well-managed archive in place. Records are evidence, but they can also be used for research, or to showcase important anniversaries or history projects. The history of a company includes the history of its employees, retirees, and customers. 

A well-run archive is an investment in protecting the future – and making it.
Professional Heritage Management
Professional Heritage Management

Ensure employee, client and customer engagement and loyalty

The history of a company is an excellent resource for communicating company culture. History can be communicated through publications, websites, and events to maintain loyalty and motivate members, alumni or employees.  

Use your history to maintain consistency through change and to engage customers.  The story will be unique; the tone, approach and medium all of your choosing.  What has been called harnessing your heritage will turn patrons into advocates.

Retaining Evidence and operational data

As evidence, archives have a unique informational value that can be used to counter litigation claims and to support trademark and intellectual property rights. Well-managed records and information systems also create business efficiencies, which can save your company time and money.
Professional Heritage Management
Professional Heritage Management

Showcasing and create memorable anniversaries, celebrations, achievements and milestone events

Opportunities like corporate headquarter moves and milestone anniversaries often provide the impetus for getting started on an archive.  The need to preserve and/or use archival assets as part of those initiatives creates awareness and a willingness to allocate budget resources.

Trace connections back and bring them forward to create new successes from previous successes. Stories tell and motivate your internal and external audiences.

Book Your Free Company Archive Evaluation and Estimate Session

GET IN TOUCH

Book an Archiving Briefing Session

The first step toward order, compliance, and peace of mind.

In a 30-minute conversation with The History Company, you’ll get expert insight into your records or collection and walk away with clear next steps. No jargon. No guesswork. Just a real conversation with an archivist who understands Australian standards.

Here’s what you’ll gain:

  • Clarity on what must be kept, and for how long
  • Professional advice on compliance and preservation risks
  • A sounding board to test your current systems or concerns
  • A tailored set of recommendations for your organisation
  • Confidence that your records are secure, discoverable, and future-proof

Work With The History Company

Let’s have a conversation about your records and design an archive system that works in practice, not just on paper.

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