Professional Heritage Management
The History Company is regularly hired by clubs, associations, university colleges, schools, religious orders, not-for-profit organisations, businesses, community groups, government departments, and historical societies so that they can use their heritage
- As a Membership marketing tool for anyone with a membership basis;
- To preserve Alumni history;
- For brand and reputation management and;
- To satisfy regulatory compliance.
Find your own history and apply it to branding awareness and marketing. Enhance corporate identity, reputation, and marketing
Through public relations and marketing campaigns, archives can be used to raise brand awareness among customers and employees. Knowledge of brand history provides commercial teams with a long-term perspective on brand development and ensures the integrity of new brand initiatives.
Companies with a heritage brand actively position themselves within their heritage.
By providing information and imagery, archives can be used to support and promote corporate identity and reputation management. Whether it’s 100 years of successful high street banking, or 10 years of internet retailing, the link between business longevity and trustworthiness can be exploited to engender customer loyalty.
Commercial teams use archives as inspiration for brand and service development, which saves significant development costs. It is not a case of recycling or peddling old ideas, but rather of using them as a springboard to bring contemporary competitive offerings to market.
Accountability towards fiscal, legal, statutory, and corporate accountability
Good governance and corporate responsibility are a whole lot easier with a well-managed archive in place. Records are evidence, but they can also be used for research, or to showcase important anniversaries or history projects. The history of a company includes the history of its employees, retirees, and customers.
A well-run archive is an investment in protecting the future – and making it.
Ensure employee, client and customer engagement and loyalty
The history of a company is an excellent resource for communicating company culture. History can be communicated through publications, websites, and events to maintain loyalty and motivate members, alumni or employees.
Use your history to maintain consistency through change and to engage customers. The story will be unique; the tone, approach and medium all of your choosing. What has been called harnessing your heritage will turn patrons into advocates.
Retaining Evidence and operational data
As evidence, archives have a unique informational value that can be used to counter litigation claims and to support trademark and intellectual property rights. Well-managed records and information systems also create business efficiencies, which can save your company time and money.
Showcasing and create memorable anniversaries, celebrations, achievements and milestone events
Opportunities like corporate headquarter moves and milestone anniversaries often provide the impetus for getting started on an archive. The need to preserve and/or use archival assets as part of those initiatives creates awareness and a willingness to allocate budget resources.
Trace connections back and bring them forward to create new successes from previous successes. Stories tell and motivate your internal and external audiences.